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Video Production

VideoProduction: RoleDefinitions

Somebody Should Set The Title For This Chapter!

Role Definitions

Executive Director/Producer

This is usually the instructor/project leader who is responsible for the progress of the group(s). This "head of studio" position approves project ideas (the pitch and treatment), meets with Director(s) and Producer(s) to ensure the project remains on-task and appropriate, mediates any team issues, and assigns final grades to video productions. The Executive Director/Producer is the "guide" with final say over difficult decisions, but is available to support the needs of group members.

Director

The Director represents and leads the group working on the project. The Director will help to ensure that all processes are followed and will report team progress to the Executive Director/Producer. The Director should hold regular team meetings. The Director is the creative lead on the project, with ideas of how the production should look, and should communicate these ideas to the group. The Director should make sure that all copyright laws are followed (see chapter 6), proper copyright permissions are secured where necessary, and credits for materials and work are properly referenced in the video. In some cases, the Director may also construct the storyboards (see chapter 2).

Producer

The Producer co-ordinates the project schedule and tasks during the entire project. The Producer is responsible for communicating the next steps to all group members so that the project stays on schedule and meets the project objectives. The Producer will reserve equipment and supplies for the day�s work and be in charge of making sure all supplies are returned on time. The Producer basically manages the day-to-day team operations. Producers duties may include reviews of the daily work log for the group, overseeing the budget alongside the Executive Director/Producer, analysis of what changes may need to be made to the schedule and reporting issues to the Director, keeping them informed.

Researcher

The researcher is responsible for finding, analysing and compiling the information necessary for the video project. Research may include, but is not limited to: interviews, surveys, primary source materials (documents, photos, music etc) and finding facts or statistics. All research should be conducted using credible library resources. Depending on the size of the project, the Researcher may also assume the role of Script Writer.

Script Writer

The Script Writer works with the Researcher and the group to provide the exact wording (the script - see chapter 2) to be used for the video project. This role involves reviewing the research information to determine what facts might best convey the video�s message, then paraphrasing the research materials. In many cases, the Script Writer creates original writing that may not be directly related to the factual information, such as dialogue between characters or entertainment-based work.

Storyboard Artist

This role is to create the scenes for the video production on paper. The artist will sketch every scene in proper, numbered order before any filming takes place. A storyboard template (see chapter 2 appendix) is used for sketching the scenes and also showing production details, such as camera angles, lighting and text captions that describe the action of each scene. Storyboarding is an important pre-production planning task, however, at times, a great idea will arise during filming which will cause storyboards, scripts and even research to be necessarily modified. Several types of storyboard styles may be used.

Set Designer

The Set Designer establishes the environment for each scene prior to the start of filming. This may include simply organising props on the set, or finding the necessary resources needed to create the scene. The Set Designer is responsible for gathering props, costumes and setting the stage design. They will work closely with the Camera Operator to arrange the setting to match the specific camera angles for each scene.

Camera Operator

The Camera Operator is in charge of the equipment during the shoot. The Camera Operator may gain direction from the Producer, Director and/or Set Designer, but will be the person responsible for creating the video footage. Actual filming duties may include ensuring there is enough videotape and that the lighting and audio will be correctly captured, marking the taped scenes, allowing for �black space� between scenes for altering transitions and knowing what scenes may need to be re-shot the next day. The Camera Operator creates clear scenes in order to make the editing process more efficient.

Sound

You may wish to assign one individual to be in charge of making sure you not only capture the proper sound quality on the days of filming, but also to research music, to obtain permissions for use and to suggest other sound �clips� to the team for the finished soundtrack. In some cases, the Camera Operator may assume these duties on the days of filming while the Editor suggests sound additions to the group during the editing process.

Editor/Online Graphic Artist

The Editor will facilitate the process of viewing the footage with the group, deciding what shots should be used and making the final edits. The Editor will add music, consistent transitions, correct titles, text and credits, while providing the video with an overall �look and feel� that meets the projects objectives. The Editor may work closely with the Director, Producer, Script Writer and Set Designer to guide the overall effects of the film and lead the review of progress to the group during meetings. The Editor should be able to select the best scenes and combine these with appropriate and effective special effects.

Actors

This is a role in which many group members may be able to participate. You will probably need to assign specific group members to be actors in your film. You might also include people who are not in your group as an actor or an extra, or perhaps you may include interviews. Whoever appears in the film, make sure you obtain the proper permissions from participants to appear on film.

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