VideoProduction: AudienceWorksheet
Audience Worksheet
Here are a few questions to help you define your audience:
- Who are the people most affected by the issue addressed in your film?
- Do you want your film to "preach to the converted" or to reach people
who have never been exposed to the issue in your film or your point of
view?
- Where do they live?
- How old are they?
- Do they work? Where?
- Where do they gather as a community? (churches, community centres,
shopping centres etc.)
- What language do they speak?
- Do they already know a lot about the issue(s) of your film?
- What other issues concern them?
- Who are the people who have the most power to affect the change
that you want your film to make?
- Which organisations work with these types of people?